Everyone knows that SEO is an important step for the success of e-commerce and web-based companies. If you want to increase your online sales, prospective customers should be able to easily find you. With more than 40,000 Google searches happening every second, it is therefore clear that search engines should not be ignored under any circumstances.
With constant changes to Google’s algorithm, every new update to the search engine adds a layer of additional complexity to achieving your e-commerce SEO goals. However, several time-tested SEO techniques must be used by every e-commerce brand for long-term impact.
What is SEO and Why is it Important?
Search Engine Optimization (SEO) is the process of optimizing your website around certain keywords to rank higher in search results, such as Google. Even though SEO is a technical procedure, there are creative and fun parts to optimizing your site.
Optimizing your site, in the end, means one thing, creating the best results for your target keywords. For eCommerce, optimization implies comprehensive blog writing, unique product descriptions with extraordinary, interesting photography, and lots of positive customer reviews to enable customers to complete a purchase.
Important tips for SEO Optimization E-commerce
SEO Optimization E-commerce is very important to maintain the attention of visitors to your website otherwise you will lose visitors. So, it is very important to know what you have to do for SEO optimization of e-commerce websites.
This Guide Will Demonstrate How to Create a Successful Ecommerce SEO Strategy
- 1. The concept of keyword research
The first step should be to identify high-value search terms that your prospects might use. You can do keyword research through various keyword research tools, in various ways. E-commerce keyword research is different from most of the keyword research that you have encountered online so far. Keyword information seekers look for information, while e-commerce sites care about commercial keywords that indicate purchase intentions.
As an example: The first picture shows the keyword information:
While the second picture shows commercial keywords that indicate the attitude of the buyer.
Keywords must be based on the needs and desires of your target audience. The longer the keyword, the more specific the keyword is, which means lower competition and naturally higher conversions. You can even use several tools to automate this process, which will save you time on your manual work.
- 1. Structure of Your Site
Your e-commerce site must be regulated and organized because it can also affect your search engine ranking and user experience (UX). Make sure your site is structured simple but easy to improve as your store grows. You don’t want your visitors to rely on the back button to get around your site. In short, the site must be easy for visitors and search engines to find items in your store.
- 3. On-Page SEO
For eCommerce stores, there are four factors on a page – Meta titles, product descriptions, URLs, and schema markup. Let’s look at each factor to understand it better
Some eCommerce stores follow a templated approach to writing Meta titles but aren’t compelling. We understand there are dozens and sometimes hundreds of pages and writing a Meta title for each is a difficult task.
If you don’t know what a Meta title and description is, the screenshot below shows what the meta title and description are in the search results.
As the best eCommerce marketing guide, Neil Patel recommends creating unique templates for each product category and subcategory. Include your priority keywords in the Meta title and try adding long-tailed keywords in some products. Don’t forget to mention your unique sales points such as Free Shipping, Free Returns, etc. Add creative words and actions to increase the click-through rate.
- 4. Increase Site Loading Speed
Site loading speed is important for several reasons. Users will not only leave submissions if your site doesn’t load within three seconds, but Google also takes into account the speed of the site. This may be partly due to high bounce rates caused by slow speeds, but there are definitive studies that show a correlation between slow loading speeds and SERP downgrades.
In addition to having a super-fast desktop site, you also want to make sure your site performs well on mobile.
- 5. Customer Reviews
More customer reviews on your website mean more unique content and that’s good for SEO because Google likes to see fresh content on your website.
This will also help increase conversion rates so you must have a strategy to receive maximum positive customer reviews on your website.
To integrate customer reviews on your website, some cool plugins are available in the market.
After a few days of purchase, you should send an email to each of your customers asking them to write good reviews about your product or service.
There’s a lot that goes into e-commerce SEO, and the number of product pages makes it a challenge to follow keyword research and carry it out well.
Start by handling keyword research, optimizing each page correctly and individually, and then diligently making sure you cross out everything else on your e-commerce SEO checklist. There are lots of things to do if you start from scratch, but once the basics are closed, it’s much easier to keep moving forward, and you will see the benefits for a long time to come.